It can be confusing when looking for the best autoresponder software. With so many different companies to choose from its hard to know which one will be right for you. However we sometimes forget what we are using the email marketing service for. Its to make more money for your business right? The real question should be then, which autoresponder is best for increasing profits in the shortest time possible?
Which is the Best Autoresponder Software for Increasing Profits?
It is actually quite straight forward if you just keep it simple. Here are the four things to look for. You can ignore all the rest. When it comes down to it you basically want a service that gets your message DELIVERED. A system that is simple to use and affordable. All the rest of the hype and lists of endless features are just noise and not important. The real secret to excellent results… I will explain a bit later.
Deliverability
If you could only have one thing feature this would be it. You must be careful however as even if you have the best auto responder software you can still end up in the spam box by sending the wrong kind of email. Many big companies make the mistake of trying to send beautiful looking email templates and 50% of them get sent straight to the spam box. If you are sending to a list of 1000 people this is a massive problem. You should be getting a 98%+ delivery rate.
Great Email Capture
Sending emails is pointless if you first do not have anyone to send them to. There are a couple of systems that your business should have in place. The first is a system to collect peoples names and emails when they visit your website. There are a couple of simple ways we do this. The second system is building a list of customers. This customer list is about 10x more valuable than the prospect list and you will be sending your previous customers a different kind of email.
Easy To Use
I have personally used a few different email marketing companies over the years and im surprised how difficult a few of them are to use. With one company I was even having trouble sending emails out! I personally like things that are easy and simple to use. That is why you want to use a professional email provider. Stay clear of self hosted solutions. It is not worth your wasted time. The best autoresponder software will have a very simple dashboard where you will clearly be able to see your lists and be able to send your emails with ease. This point seems quite obvious however there are overly complicated programs out there being advertised that need to be avoided.
Simple Tracking
You must be tracking every email you send out. This can literally double your conversions and profit. Example, If you send one test email to some of the people on your date base and one test email to another segment, one of them will be better. You then simply send the winner to all the rest. With this one tip you can double your conversions. This is the power of testing and tracking. When this is also displayed in pretty graphs and charts all the better. There are other equally powerful testing techniques that you can use also.
