Keyword research software is crucial to making money online, regardless of the niche or marketing strategy. There are some basic elements a person must understand to accurately understand and evaluate keywords. This article focuses on analyzing competition and how a person can interpret results.
First, keyword research software is designed to provide laser-sharp accuracy for users. Software compares traffic and competition for search terms and rates the words quickly for humans. Software tools compare the traffic-to-competition ratio and evaluate it. This is the easy part that most people can learn and utilize in a short time period. There is more to it than that. A keyword may be good, but it may only work well for old websites with large budgets. It may only work for them because they have authority and back links. They are already at an advantage over an individual blogger or small business owner.
The second element of keyword research software a person must learn and understand is the difference between off page and on page. Both are major factors in search engine optimization. When looking at off page in a software program, it shows the top ten results in the search engines and their URL’s. Look at the URL’s, are they homepages, or is there content after the forward slash?
Home Page: “http://www.domainname.com/” or
Content: “http://www.domainname.com/content/”
In the first one, it is just a homepage, so if it has an authority of 5 and thousands of back links, it can be beat. In the second one, it will be more difficult. This is where a person needs to know how to evaluate On Page.
In keyword research software, the on page analysis includes the Title, URL, Description, and Header Tag. This is critical. If a website has a Yes, or Y, in each of those sections, it means the website is ranking for the keyword. If it is an authoritative site with thousands of back links, it will be impossible to rank for that keyword. However, looking at the Off Page section again, if the site has 0 authority and 0 back links, they can be beat.
Ciphering the difference as well as seeing the difference between off page and on page is why it is critical to have keyword research software. This may be difficult to understand, so read this again and apply it to whatever keyword research program you have. Take the time to learn and understand this, it will be the difference between one lead per week and one hundred leads per day.
